International Marketing An international marketing is an application of principles of marketing in order to satisfy needs and wants of people which is residing outside a national boundary.

Some recommendations will also be suggest of the smooth functioning of the company. Also, marketing mix will be explained in this report. The report will also lay emphasis on import and export activities that will affect the company Zenith Pizza. Tariffs and non tariff barriers will also be explain in this report. Trade blocs will be explained in this report. The report will explain about skills and strategies adopted by the company while expanding globally. The opportunities and threats for the company will also be discussed in this report. Different strategies of expansion will be explained in this report and contribution of marketing in this business strategy will also be covered in this report. Pestle Analysis of Zenith Pizza for global extension will also be done along with description of rationale of international expansion. The report will lay emphasis on concept of international marketing and global business environment. So the company is seeking for opportunities extension in global market. This company is facing domestic competition which causes workforce downsizing and drop in revenue. Here in this report Zenith Pizza will be taken. It is based on extension of local marketing strategy of companies along with gain of special attention which is paid to identification of marketing, decisions internationally and targeting (James, and Osborn, 2016).

INTRODUCTION An international marketing is a application of principles of marketing in more than a country and trade across national borders. Explaining various considerations that would be taken into accounting at the time of importing and exporting. Critical evaluation of 7p's of marketing mix that can be standardise across the international markets. Internal and external forces in which Zenith Pizza adopt the local or global approach. To secure deal of Zenith Pizza in their new International Market. Advantages and Disadvantages of importing and exporting for Zenith Pizza. Defining and Comparing services and merchandise. Global vs local debate in international marketing and findings to Zenith Pizza. Tariff and non- tariff barriers in these international market. Two international market for Zenith Pizza. Trading blocs and types of trading blocs and agreement. Market evaluation while tapping international market. Importance of choosing right international market. Opportunities and threats of Zenith Pizza for operating in international market. Contribution of marketing for business strategies in international context. Different strategies adopted by Zenith Pizza to enter into international market. Rationale for Zenith Pizza to go international.

International marketing pdf